About

PROFILE


Standard Apparel was founded in 2007 with a mission to acquire high quality sought after clothing lines for distribution in North America. We seek out brands with a strong history, powerful branding and untapped potential. Today, we are the exclusive Canadian distributors of Fred Perry, Hudson's Bay Company Signature Collection, Aigle, Rivieras, Nau, Côte & Ciel, Todd Snyder x Champion, Mother Denim, Aviator Nation, Eastland, Homecore, CMFR, and Millican.

We are focused on securing placement for each of our brands at appropriate retailers, and working directly with each account to ensure successful sell through. We continuously increase sales while driving brand awareness by providing a full service offering of sales, marketing and distribution.

Standard Apparel also strategically owns and operates a branded free-standing retail store in Toronto. We operate the Fred Perry store located in the fashionable Queen Street West area of downtown Toronto.

Our founders have been in the Canadian wholesale distribution business for over 30 years launching well-known brands in a variety of industries including: Nintendo, Sony PlayStation and Vespa.


OPERATIONS


Our head office operates from a 25,000 square foot facility in Toronto’s garment district. This facility houses our warehouse, offices and showroom.

Our managed warehouse features bar coded inventory, and efficient racking systems.

We ship thousands of units FedEx and UPS allows us to ship across North America in an efficient and cost effective manner.

Our strong relationships with FedEx and UPS allows us to ship across North America in an efficient and cost effective manner.

We are experts at importing, warehousing and shipping product in a timely and efficient manner.

OUR CORE VALUES


QUALITY:

Our objective is to provide our clients with top quality products and timeless collections from heritage brands. We offer a variety of compelling international brands to the North American market.

RELATIONSHIP BUILDING:

Our motivated sales team creates, nurtures and manages retail relationships across multiple channels. We strive to create long-term relationships by consistently delivering value to our customers.

EFFICIENCY:

With over 30 years of experience as distributors and brand builders, we deliver the highest level of customer service. Our operations team ensures that our customers receive the right product at the right price, and at the right time.

CREATIVITY:

We ensure that our retailers are successful with our brands by employing creative and effective marketing programs.

PASSION:

Our passion for our brands and relentless determination continually drives us to achieve excellence.

MARKETING


PUBLIC RELATIONS:

We work closely with a PR agency who is dedicated to promoting our brands and retailers through traditional media and new media channels within Canada and internationally.

BRANDED PROMOTIONS & EVENTS:

Alongside our brand partners, we develop national and regional promotions and events, which provide a unique opportunity to build awareness of our brands among their respective target demographics, and create favourable and lasting impressions.

RETAILER SPECIFIC PROMOTIONS & EVENTS:

We work directly with our retailers to develop and execute store specific promotions and events.

SALES


  • We operate within a retail development strategy coordinated with each manufacturer’s overall global plan.
  • We only recruit accounts that are able to effectively merchandise and sell the brand.
  • Canada
    • We present our lines to accounts in our Toronto showroom
    • Our Western Canada and Quebec based sales agents show select lines on a regional basis to increase penetration.
    • We showcase our product lines at Pop-Up-Showrooms in Vancouver and Montreal each season.
  • USA
    • We showcase product lines at key trade shows in New York City and Las Vegas.