Because time flies, because sometimes you get a special momentum in your life for a new start, because sometimes you must dare to follow your dreams, Brice Jaunet launches his own new Brand after 15 years in the Watch industry. Over those years, he worked for two of the biggest watch groups starting by Richemont with Cartier, followed by Raymond Weil on a international scale & then Zenith (LVMH) as Export Director, thus VP International Marketing & finally as Head of the French market.
From an early age, Brice grew up with an entrepreneurial spirit listening his grand father, Jacques Jaunet, co-founder of the sportswear brand “NewMan” in 1967. Resulting from his thoughts, his researches & desire to create a beautiful, true & authentic timepiece but also accessible, he started working two years ago on the conception & the design of his first watch in collaboration with some Swiss designers & friends coming from the same High End watch roots & sharing the same attention & perfection. From his studies specially in Oxford, from his travels around the world & from his passion to the Sport, a «Sport Chic» spirit will naturally come about the Brand. The BRISTON spirit is born.
The BRISTON spirit
The British « Sport Chic » and its famous « Smart & Casual » dress code defines the inspiration & spirit of the BRISTON brand.
From the Oxford or Cambridge campuses, from the rowing races to the borders of the Polo or Cricket fields, you feel this special Lifestyle & its codified but casual & joyful atmosphere, which inspires so many sportswear & preppy brands.
From this spirit, BRISTON creates its own particular style with a strong classical watchmaker DNA by bringing this smart & casual touch with innovative raw material & colours. BRISTON is the best balance between a luxury timepiece and a chic but unconventional accessory.
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